Voodoo Ranger Introducing 7.5oz "Mini Ripper" Cans ๐
New Belgium is preparing to launch 8-packs of 7.5 oz cans featuring two of its most successful, high gravity Voodoo Ranger flavors: Juice Force and Tropic Force. As the top-selling IPA brand in the country, Voodoo Ranger has seen unheard of success, yet some variations began to show signs of fatigue in 2024. This began raising the question: Have they begun to see the limit of their creative line extensions in IPA? The nationโs most aggressive crafty brewery isnโt slowing down though; instead, theyโre on the hunt for fresh growth opportunities. Will these Mini Rippers serve as rocket fuel to the Voodoo Ranger lineup by opening up new drinking occasions for their boozy, 9.5% ABV juice? Letโs dive in and explore why it will work and scenarios it might not.
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