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How Soon We Forget: Why 4-Packs of 16oz Cans Have a Bad "Wrap"
Thanks to a few viral posts in a row, I’ve been reading an unhealthy number of comments lately on TikTok. These comments give me valuable, albeit…
Oct 15
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Doug Veliky
2
1
Beer Crunchers Takes Gold 🥇
Over the weekend, while brewers from around the country were touting their medals won at the Great American Beer Festival in Denver, the North American…
Oct 13
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Doug Veliky
6
5
Sierra Nevada's Got That Drip
Back in July, I reached out to Sierra Nevada, asking for details on how they’d be handling this Fall’s release of one of last year’s most hyped beers.
Oct 9
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Doug Veliky
2
2
It’s Toasted: What Fort George and Don Draper Can Teach Us About Marketing a Pilsner in 2025
In the early 2010s, when craft beer was starting to break wide open, you didn’t see many breweries with a year-round Pilsner.
Oct 7
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Doug Veliky
3
Consolidating Craft's Consolidation: September 2025
In a Texas Hold’em tournament, even after amassing a stronghold of chips, the right decision at the wrong time can cripple one’s progress.
Oct 1
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Doug Veliky
1
3
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New Belgium’s Next Voodoo Ranger Goes To Eleven?
New Belgium would prefer that I talk about the 21-foot tallboy that’s traveling the Southwest portion of the US this Fall, and I’ll get to that, but I’m…
Sep 29
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Doug Veliky
1
2
Dad Strength Featured on Shark Tank Season Premiere. Did They Get a Deal?!
As Nostradouglas forecasted, small has been a big theme in beverage alcohol in 2025.
Sep 25
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Doug Veliky
2
The Price is Wrong: Why $19.99 Put a Ceiling On Craft Beer
When I started at Revolution Brewing in 2016, the everyday price for year-round 6-packs, including Anti-Hero and Fist City, was $9.99.
Sep 23
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Doug Veliky
4
3
Coping Mechanism: Using Humor After Failure To Build Trust
Humor in beer and beverage marketing is a high-wire act.
Sep 18
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Doug Veliky
1
THC Fake Brewskis Go Full Geocities
One of the most recent entrants into the THC beverage world comes from Aslin Beer Co., a still growing craft brewery in Alexandria, VA known for modern…
Sep 16
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Doug Veliky
3
Behind the Scenes in Broad Daylight: Dad Strength Brewing
If NOCA showed how behind the scenes content could win over retailers and distributors, Dad Strength, a play on the industry term mid-strength, is…
Sep 11
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Doug Veliky
1
Extra Credit: What University Beer Collabs Teach Us About Partnerships
While working in marketing at a craft brewery, it was easy to get so caught up in what you were doing that you could lose sight of why you were doing it…
Sep 9
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Doug Veliky
1
2
Fathers Brewing and the Arrival of Clean Beer
Beer has always been about what’s in the glass.
Sep 4
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Doug Veliky
6
9
Oaktoberfest and a Season that Beer Still Owns
Now that it’s officially September, I reached for my first Oktoberfest of the year, which packed more punch than most.
Sep 3
•
Doug Veliky
7
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