Discussion about this post

User's avatar
Mikey Seay's avatar

I marvel at your ability to write so much so well, and I really wish I could get that Gumballhead variety pack in California

Expand full comment
Travis Bickle's avatar

I get why this is happening at this moment in the current industry cycle. But rather than lots of variations of the same beer, I prefer a mixed variety pack from the same brewery. Drive the brewery’s brand awareness rather than just one SKU. I had a mixed variety pack of Creature Comforts (Athens, GA) and loved it. It was a great way to discover a brewery. I will buy more of their beer now that I know they are talented brewers across multiple styles.

But that’s just me. 🙃

Great post as always! Thx, Doug!

Expand full comment
7 more comments...

No posts