Coping Mechanism: Using Humor After Failure To Build Trust

Humor in beer and beverage marketing is a high-wire act. Most brands that try it either wander into cringe territory or fall flat with an Instagram reel that nobody asked for. Social media is littered with forced puns, awkward memes, and copywriting that reads like nails on a chalkboard. Which is why it stands out when a brand actually pulls it off.