Sierra Nevada Says They're Real, and They're Spectacular. 250ml PILS Cans Confirmed and More...
The folks at Sierra Nevada were kind enough to reach out and confirm details about the upcoming packaged launch of their Premium PILS craft lager. The original Spring 2025 rollout was draft-only in select locations to seed the market, but it will soon be released in less common 8.4oz (250ml) cans. The backstory is thoughtful and rooted in tradition, as you’d expect. Here’s their rationale, the key details, consumer responses, and my take on their strategy of going big while thinking small.
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