Beer Crunchers

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June 2025

3 Ways For Breweries to Stay Engaged in the Absence of a Wave
When it comes to beer industry podcasts, I usually steer clear of history that looks backward.
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Doug Veliky
The Devil's Advocate on Mid-Strength Beer
Picture yourself walking into a bar or brewery taproom, you glance at the menu, and tucked between the pilsner and double IPA sits a small 2.7% beer.
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Doug Veliky
2
Less is More with Easy Man, More or Less
“Blurring the lines” might feel like a cliché at this point, but it still does the best job of explaining why the beverage world has gotten so complex…
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Doug Veliky
Meet the New Brand, Same as the Old Brand?
Low- and No-Alcohol Brands Reposition Their Labels
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Doug Veliky
Revolution Brewing Becomes Latest Top-50 Craft Brewer to Launch Delta-9 THC Brand
When I left Revolution Brewing in April, there were a number of initiatives in planning, as always, but the very biggest surfaced just last week.
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Doug Veliky
1
Liquid Origami: Folding Japanese Tradition into Modern Drinks
At BrightBev, where I joined as a partner this past spring, we help early-stage beverage brands increase their chances of success where the odds are…
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Doug Veliky
Craft Beer's & Hemp Beverage's Not So Parallel Path
Anyone who experienced the craft beer boom, whether from within the industry or as a fan, is likely noticing similarities in the current state of…
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Doug Veliky
7
Grape Fizz Ale Blurs The Lines, but not Aisles
I figured I was done talking about New Belgium’s Grape Fizz Ale after folding it into last week’s deep dive on grape, and the flavor’s unexpected…
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Doug Veliky

May 2025

Small Bytes: Six Degrees of Fermentation & Kevin Bacon, Peachy Little Thing, Denim Dales, and Garage Beer's New Franchise Model
It’s tough out there, but breweries continue to step up their marketing efforts and bring much-needed attention to the category.
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Doug Veliky
The Grape Awakening 🍇 📈
As kids growing up in the late 1980s and early 1990s, grape led the way in so many of the products we consumed.
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Doug Veliky
2
Could Green Bottles be the Move?
The first beer I ever fell in love with was Rolling Rock.
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Doug Veliky
2
© 2025 Doug Veliky
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