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Behind the Scenes in Broad Daylight: NOCA
Before most of us had ever heard of the Savannah Bananas, their founder Jesse Cole met with Gary Vee to talk strategy, receiving a critical piece of…
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Doug Veliky
Consolidating Craft's Consolidation: August 2025
At a pivotal point in the poker movie Rounders, Mike McDermott, played by Matt Damon, says “In a heads up match, the size of your stack is almost as…
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Doug Veliky
Cross-Pollinating Your Audience Outside of Beer
If you’ve been paying attention, you’ve probably noticed something fun happening in beverage land more and more: brands are cross-pollinating audiences…
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Doug Veliky
Why Beer is Showing Renewed Favor for Flavor
If you’ve attended a beverage industry conference in the last 18 months, you’ve likely been hit over the head with the word flavor, including…
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Doug Veliky
1
Go Brewing Hires Where They're Going, Not Where They Are
In my final years at Reyes Holdings, the largest beer distributor in the country, I led the Internal Audit department.
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Doug Veliky
3
Fool Me Once: A Practical Joke in a Segment Where First Impressions Really Matter
Last week, a hemp beverage brand claimed their 10mg THC-infused sodas would soon be served on Virgin Atlantic flights between Los Angeles, San…
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Doug Veliky
Was the XPA DOA?
Last Spring, when I saw that Firestone Walker was releasing an XPA (Extra Pale Ale) in their seasonal line, joining respected cult favorites like Wookey…
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Doug Veliky
Staying Sharp on Instagram
Craft beer and Instagram have pasts that are woven tightly together in more ways than most people realize.
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Doug Veliky
Spice, Story, and Staying Power 🇮🇳
Last December, an e-mail from a local, start-up beverage company made its way to the Revolution marketing team, asking if our Taproom would be…
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Doug Veliky

July 2025

Why My Glass of Anchor Brewing ⚓️ is Still Half Full
It’s been 14 months since Chobani yogurt’s founder and CEO Hamdi Ulukaya purchased the assets of Anchor Brewing, the San Francisco brewery widely…
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Doug Veliky
2
Why Low Dose Will Turn the Tables
While following the hemp beverage market over the last year, whether through great coverage from Beer Business Daily, or personal DMs with retail buyers…
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Doug Veliky
Need to Rethink Your Craft Beer Social Media Strategy? Start By Expanding Your Total Addressable Market
I remember listening to a 2017 episode of The Full Pint podcast featuring “Don’t Drink Beer” as a guest.
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Doug Veliky
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