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Turning Brand Equity into Royalty with Pinter [Sponsored Post]
Even with all the challenges craft brewers are facing today, more consumers than ever say that they drink craft beer.
Nov 20
•
Doug Veliky
1
Should Craft Breweries Borrow a Strategy From McDonald's?
Taproom sales down?
Nov 19
•
Doug Veliky
3
3
1
BrightBev on BeerNet Radio
Succeeding in distribution is one of the biggest challenges that makes or breaks a brand, but there’s not a lot of help out there for founders to…
Nov 18
•
Doug Veliky
3
The Rise of Unapologetic Brands
I spent a good chunk of 2024 - my last full year at Revolution Brewing - working on the creation and launch of a high-gravity, intensely-flavored IPA…
Nov 14
•
Doug Veliky
4
1
Craft Breweries Moving Further into 12-Packs, Finding New Ways To Offer Value
Craft brewers of all sizes are continuing to make moves into 12-packs.
Nov 11
•
Doug Veliky
3
5
Consolidating Craft's Consolidation: October 2025
At the onset of a poker tournament, the blinds are low, which allows patient, methodical strategies to play out in the early rounds.
Nov 7
•
Doug Veliky
2
2
Modelo’s Next Moves Feel Like Craft Beer’s Best Ideas
After sharing 12 reasons that craft breweries are closing last week on Substack and social media, I invited anyone to comment and share other…
Nov 4
•
Doug Veliky
3
October 2025
If You're Not First, You're Last: Part 2
The shifting calendar for seasonal beers offers a periodic reminder of how timing can set the tone.
Oct 29
•
Doug Veliky
3
3
If You're Not First, You're Last: Part 1
Each July, to the confusion of many shoppers, pumpkin beers and Oktoberfests begin stacking up on the floors of retailers, well before the hottest days…
Oct 28
•
Doug Veliky
2
12 Reasons That Craft Breweries Are Closing
Craft beer’s story was never going to be a straight line up and to the right.
Oct 24
•
Doug Veliky
22
8
Fieldwork Brewing Gets Deal in a Different Shark Tank, Demonstrates Creative Way to Partner with a Pro Sports Teams
Last week, the Bay Area’s Fieldwork Brewing announced that it is now the official non-alcoholic craft beer of the San Jose Sharks.
Oct 20
•
Doug Veliky
3
How Soon We Forget: Why 4-Packs of 16oz Cans Have a Bad "Wrap"
Thanks to a few viral posts in a row, I’ve been reading an unhealthy number of comments lately on TikTok. These comments give me valuable, albeit…
Oct 15
•
Doug Veliky
3
2
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