In the years leading up to the pandemic, the 19.2-ounce can surged in popularity, creating a unique opportunity for regional craft breweries to establish a presence in gas stations, convenience stores (c-stores), and drugstores.
Seems to me that 19.2 cans are about "bang for your buck", i.e. what has the highest ABV at the lowest price point. I've seen several breweries, including ours, launch 19.2s with all the flagship brands, and the only ones that seem to stick are 6%+
I'm equally skeptical, but with these being NA, they're hoping for a completely different shopper than your "bang for your buck" example. Somebody out there is buying 20oz Sprites at convenience stores and expensive wellness drinks at Whole Foods, which have no energy, hydration, or alcohol to them.
Seems to me that 19.2 cans are about "bang for your buck", i.e. what has the highest ABV at the lowest price point. I've seen several breweries, including ours, launch 19.2s with all the flagship brands, and the only ones that seem to stick are 6%+
I'm equally skeptical, but with these being NA, they're hoping for a completely different shopper than your "bang for your buck" example. Somebody out there is buying 20oz Sprites at convenience stores and expensive wellness drinks at Whole Foods, which have no energy, hydration, or alcohol to them.