This is a refreshing read Doug(pun intended). It’s amazing to see the parallels to the ills and victories of the special event industry to the beer industry. My boss literally asked me yesterday, are the leads that were getting in from paid sources more efficient or less efficient than from our sales efforts? They were basically hinging at whether we should be looking to an increase marketing spend or decrease marketing spend to hire additional salesforce. I don’t know the answer, but I bet the data does. I can’t wait to extract it from our “ amazing” ERP.
Even as a sales manager with only 6 distributor relationships to manage across three states, it’s still impossible to imagine effectively driving the business without access to insights from VIP’s iDig and Karma.
This is a refreshing read Doug(pun intended). It’s amazing to see the parallels to the ills and victories of the special event industry to the beer industry. My boss literally asked me yesterday, are the leads that were getting in from paid sources more efficient or less efficient than from our sales efforts? They were basically hinging at whether we should be looking to an increase marketing spend or decrease marketing spend to hire additional salesforce. I don’t know the answer, but I bet the data does. I can’t wait to extract it from our “ amazing” ERP.
Great read, Doug!
Even as a sales manager with only 6 distributor relationships to manage across three states, it’s still impossible to imagine effectively driving the business without access to insights from VIP’s iDig and Karma.