Here’s a new quick format to share a couple places to catch me, and in some cases, hopefully catch you. I recently went on the Beer Temple podcast, so I’ll overview the topics we covered in case any of it piques your interest to throw on in your car. Secondly, I accepted two speaking engagements coming up in September, so I wanted to tell you about those real quick.
Regarding discounting, lagers and selling into special markets… I think you are on to something that is even going to be more relevant in the future. I’m not an economist, but data is reflecting a tougher consumer macro environment. A slowdown or possibly worse (recession) is going to almost require craft brewers to market and sell differently.
I feel like we forgot that when price increases took place in 2022/2023 the impact of that wouldn't be instantaneous. When volume slid, but over dollars stayed up, that didn't mean we were out of the woods because the impact of that could slowly erode as consumers more gradually change their habits as a result. Day 1 of seeing a higher price, they're not instantly going elsewhere. That's just one of many things probably all happening simultaneously.
Regarding discounting, lagers and selling into special markets… I think you are on to something that is even going to be more relevant in the future. I’m not an economist, but data is reflecting a tougher consumer macro environment. A slowdown or possibly worse (recession) is going to almost require craft brewers to market and sell differently.
I feel like we forgot that when price increases took place in 2022/2023 the impact of that wouldn't be instantaneous. When volume slid, but over dollars stayed up, that didn't mean we were out of the woods because the impact of that could slowly erode as consumers more gradually change their habits as a result. Day 1 of seeing a higher price, they're not instantly going elsewhere. That's just one of many things probably all happening simultaneously.