Most of us entered the craft beer zeitgeist at a fortunate time, filled with optimism, excitement, and the thrill of the hunt. As we became invested, we forgot that we’re participating in a market subject to the economic forces and psychology faced by all industries. I use the term “investor” to stretch well beyond having financial ownership in a craft brewery. Thousands of businesses were built to serve this industry including its equipment, ingredients, packaging, merchandise, systems, and services. Those of us who have chosen a career in beer also find ourselves heavily
The way you describe Covid stimulus sounds like it comes from a critical or negative view point. Is that fair? Or are you just saying it extended the life of some craft businesses that were already in trouble pre-Covid?
The way you describe Covid stimulus sounds like it comes from a critical or negative view point. Is that fair? Or are you just saying it extended the life of some craft businesses that were already in trouble pre-Covid?
I’m saying a combination of the later, paired with the condition of the economy when it dried up.
Got it. Makes sense. Thx!