Sounds delicious, looking forward to giving it a try next time I'm up north. I like the packaging. The gold lid and color usage on the can suggest the premium contents within. At a glance, it does remind me of a certain Canadian brand favored by many in the Great Lakes region ;).
In Georgia, I've recently seen pictures of Peach State Light. Seems to be targeting an adjacent segment of beer drinkers with a 16oz can and "Light" instead of "Premium". "Premium" indicates higher quality, more depth of flavor, higher ABV, perhaps. "Light" indicates less flavor, less calories, lower ABV, maybe using adjuncts like rice or corn. I think there's a suggestion that a beer is "Premium" just because it's craft. However, I think this company is targeting high volume macro light lager drinkers.
To my eyes, the PSL packaging looks solid, with a Georgia state seal/crest vibe. I see that and the brain thinks it acts as a stamp of approval, lol. I also now prefer 16oz for all styles, especially at an event. Even at home, one 16oz beer hits the spot better than one 12oz. I appreciate your content, thanks for sharing your thought process.
I appreciate all the feedback. We looked at gold as the primary color and was just too much. I love the little bits of gold trim instead. This was our first release ever that we did 12oz and 16oz right out of the gate, but the 16oz are just for on-site for now sold by the (suit)case. 🍻
Man we need some distribution of y’all down here in Deep South Texas. This sounds like what we generate towards because of our weather. Would love to have some Cold Time
Sounds delicious, looking forward to giving it a try next time I'm up north. I like the packaging. The gold lid and color usage on the can suggest the premium contents within. At a glance, it does remind me of a certain Canadian brand favored by many in the Great Lakes region ;).
In Georgia, I've recently seen pictures of Peach State Light. Seems to be targeting an adjacent segment of beer drinkers with a 16oz can and "Light" instead of "Premium". "Premium" indicates higher quality, more depth of flavor, higher ABV, perhaps. "Light" indicates less flavor, less calories, lower ABV, maybe using adjuncts like rice or corn. I think there's a suggestion that a beer is "Premium" just because it's craft. However, I think this company is targeting high volume macro light lager drinkers.
To my eyes, the PSL packaging looks solid, with a Georgia state seal/crest vibe. I see that and the brain thinks it acts as a stamp of approval, lol. I also now prefer 16oz for all styles, especially at an event. Even at home, one 16oz beer hits the spot better than one 12oz. I appreciate your content, thanks for sharing your thought process.
I appreciate all the feedback. We looked at gold as the primary color and was just too much. I love the little bits of gold trim instead. This was our first release ever that we did 12oz and 16oz right out of the gate, but the 16oz are just for on-site for now sold by the (suit)case. 🍻
Man we need some distribution of y’all down here in Deep South Texas. This sounds like what we generate towards because of our weather. Would love to have some Cold Time
Just saw Cold Time on tap in the Twin Cities for the first time, very excited to try it! Glad you've found your way into our market up here!
That's awesome! Big shout out to Kaleigh for getting it on draft at some great MN spots.