I wish both of those breweries and their teams nothing but the best but this write up feels like 90% kayfabe/10% shoot. A couple of things here a just objectively not true.
I think this was a "do or die" play like most of these were in the past. I would much prefer that these breweries continue to make delicious beer and provide good benefits for employees (I believe they do! ) than go belly up, but I can't possibly believe another press release in craft beer about how excited everyone is to "maximize and leverage obvious synergies". I don't know if a hip transplant or chemotherapy is really anything to get stoked about but I certainly think they beat the alternative.
Breweries should be excited about a new solution that they've found to address their current challenges that create a fresh start for their companies. The press release mentions multiple times how challenging it has been, but why they're excited about the tensions that this partnership helps relieve. Imagine running a business and writing the doom and gloom announcement that you seem to want to read. And calling a couple things here "just objectively not true" yet failing to explain what any of them are just makes you sound like whiny heel. Don't get me wrong, I love Drew McIntyre.
If I were any less heel, I'd have to walk on my tip toes. I have "Reptilian Shadow Gov't" (HH) AND a "Manzanita" (FP) buttons on my jacket's lapel as I type. I don't expect their press releases and IG posts to be anything but sunny, that would be awful BUT I read BC for a little more than PR. I DO love that you keep your writing pretty postive but for my taste, this post needed a few more hops in the kettle.
The idea that Ft. Point can't exist at Ft. Point is a black eye on San Francisco, if nothing else.
What's indisputable is that HenHouse's amazing work on Freshness has been accompanied by a series of continued, deeeep compromises on freshness and cold chain including the elimination of cold chain. Reading their changing freshness messaging on their cans has been like watching the tide lap at an abandoned sand castle. That's a hard fact I wouldn't expect in a press release or even SF Gate but I would expect that here. I feel that truth merits mentioning along. Even the word "compromise" is chosen for kindness. Regardless, I'll keep buying their beer.
I wish both of those breweries and their teams nothing but the best but this write up feels like 90% kayfabe/10% shoot. A couple of things here a just objectively not true.
I think this was a "do or die" play like most of these were in the past. I would much prefer that these breweries continue to make delicious beer and provide good benefits for employees (I believe they do! ) than go belly up, but I can't possibly believe another press release in craft beer about how excited everyone is to "maximize and leverage obvious synergies". I don't know if a hip transplant or chemotherapy is really anything to get stoked about but I certainly think they beat the alternative.
Breweries should be excited about a new solution that they've found to address their current challenges that create a fresh start for their companies. The press release mentions multiple times how challenging it has been, but why they're excited about the tensions that this partnership helps relieve. Imagine running a business and writing the doom and gloom announcement that you seem to want to read. And calling a couple things here "just objectively not true" yet failing to explain what any of them are just makes you sound like whiny heel. Don't get me wrong, I love Drew McIntyre.
If I were any less heel, I'd have to walk on my tip toes. I have "Reptilian Shadow Gov't" (HH) AND a "Manzanita" (FP) buttons on my jacket's lapel as I type. I don't expect their press releases and IG posts to be anything but sunny, that would be awful BUT I read BC for a little more than PR. I DO love that you keep your writing pretty postive but for my taste, this post needed a few more hops in the kettle.
The idea that Ft. Point can't exist at Ft. Point is a black eye on San Francisco, if nothing else.
What's indisputable is that HenHouse's amazing work on Freshness has been accompanied by a series of continued, deeeep compromises on freshness and cold chain including the elimination of cold chain. Reading their changing freshness messaging on their cans has been like watching the tide lap at an abandoned sand castle. That's a hard fact I wouldn't expect in a press release or even SF Gate but I would expect that here. I feel that truth merits mentioning along. Even the word "compromise" is chosen for kindness. Regardless, I'll keep buying their beer.
I'll send you a refund