Doug, I appreciate your comments but from our experience, the general beer consumer is even more uncertain about style terms. One of the most frequent questions our staff gets is "I don't like hoppy beers, what IPA's do you have?"
They simply see craft beer = IPA's. We love the question as our line up is driven by low hop balanced flavor session styles and it creates a conversation between staff and new patron.
Doug, I appreciate your comments but from our experience, the general beer consumer is even more uncertain about style terms. One of the most frequent questions our staff gets is "I don't like hoppy beers, what IPA's do you have?"
They simply see craft beer = IPA's. We love the question as our line up is driven by low hop balanced flavor session styles and it creates a conversation between staff and new patron.