Just in time for the release of Gladiator 2, Lagunitas has launched an aggressive new brand to pair alongside their iconic Maximus Imperial IPA, Hazicus Maximus. The move isn’t replacing their iconic 9% ABV West Coast-style "Colossal IPA"; rather, it’s an extension of the brand, designed to further capture the attention of young, convenience store shoppers on the hunt for high ABV at a low price. And true to its ridiculous name (ok, I love it),
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Lagunitas Hazicus Maximus
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Just in time for the release of Gladiator 2, Lagunitas has launched an aggressive new brand to pair alongside their iconic Maximus Imperial IPA, Hazicus Maximus. The move isn’t replacing their iconic 9% ABV West Coast-style "Colossal IPA"; rather, it’s an extension of the brand, designed to further capture the attention of young, convenience store shoppers on the hunt for high ABV at a low price. And true to its ridiculous name (ok, I love it),