I am a regular user of the phrase “what you put in is what you get out”. Newton’s third law of motion uses a related principal that “every action has an equal and opposite reaction.” While both are true when investing in the marketing of a craft brewery, many stumble over the delayed reaction that can take place. The beer industry generally does
Really interesting piece and lots to think about. My initial thought, though, is about your experience at Fish Bar. It seems to me it's less marketing and more about customer service and making you feel valued. Maybe that's just another name for marketing but I know I'm much more likely to come back to a hospitality place where the customer service is excellent.
It's totally hospitality, but I think the greatest hospitality has much-needed support from marketing to be successful. The vision for the brand, taproom, brewpub, etc. needs to be regularly shared with the hospitality team so that the right messages are being shared with customers. So my point is not just for hospitality to do more, it's for marketing to give hospitality more tools. Fair?
Really interesting piece and lots to think about. My initial thought, though, is about your experience at Fish Bar. It seems to me it's less marketing and more about customer service and making you feel valued. Maybe that's just another name for marketing but I know I'm much more likely to come back to a hospitality place where the customer service is excellent.
It's totally hospitality, but I think the greatest hospitality has much-needed support from marketing to be successful. The vision for the brand, taproom, brewpub, etc. needs to be regularly shared with the hospitality team so that the right messages are being shared with customers. So my point is not just for hospitality to do more, it's for marketing to give hospitality more tools. Fair?
For sure. It's really a Venn diagram between hospitality and marketing. How big that intersection is can really make an impact.