I attended the Beer Marketers Insights Conference on Thursday in downtown Chicago. These conferences are geared a lot more toward “the big guys”, but I find them still find them very helpful. The morning led off with a lot of the hard questions like “Is Beer Dying?” or “What’s Next for Beer?” Few claimed to have the answers, but the room had an energy to it that I wouldn’t call overly concerned. There was a feeling of acceptance that we are in an unusual transition as an industry that now requires being a “Total Beverage” outfit in order to bridge our way toward stability with newfound momentum. Here’s a running diary of takeaways and nuggets I wrote down, as well as two questions I had asked on stage.
Running Diary: Beer Marketers Insights Conference (5/16/24)
Running Diary: Beer Marketers Insights…
Running Diary: Beer Marketers Insights Conference (5/16/24)
I attended the Beer Marketers Insights Conference on Thursday in downtown Chicago. These conferences are geared a lot more toward “the big guys”, but I find them still find them very helpful. The morning led off with a lot of the hard questions like “Is Beer Dying?” or “What’s Next for Beer?” Few claimed to have the answers, but the room had an energy to it that I wouldn’t call overly concerned. There was a feeling of acceptance that we are in an unusual transition as an industry that now requires being a “Total Beverage” outfit in order to bridge our way toward stability with newfound momentum. Here’s a running diary of takeaways and nuggets I wrote down, as well as two questions I had asked on stage.