One of the innovator breweries named the Chinese name party kegs and branded it in their own branding. Other breweries followed suit by keeping the Chinese name party keg and either adopted their own branding on the actual party keg or by using a generic version to keep the beer cold.
US citizen who lives in China here: the Pumper reminds me of the party kegs that breweries sell here in China.
Do they give the a fun name or branding? Or is it just a functional way to use ice and keep the beer cold?
One of the innovator breweries named the Chinese name party kegs and branded it in their own branding. Other breweries followed suit by keeping the Chinese name party keg and either adopted their own branding on the actual party keg or by using a generic version to keep the beer cold.
Man, that IC Light Pumper totally reminded me of the Coors Light Party Ball late 80's.