The Oberon Eclipse kind of makes me worry that Bells will go the way of New Belgium. Becoming Oberon/Two Hearted Brewing Company similar to how NB is basically Voodoo Ranger Brewing Company. Obviously Ranger is killing the game so I'd be happy to see Bells success, but it seems like it is an example yet another brewery that you could depend on making great examples of a wide variety of styles get more and more narrowed down. At least Oberon and Two Hearted are damn good beers! Nice post!
This was really good. I've never taken a marketing class, but I felt like you walked me through this in a way that was informative and enjoyable. Thx!
The Oberon Eclipse kind of makes me worry that Bells will go the way of New Belgium. Becoming Oberon/Two Hearted Brewing Company similar to how NB is basically Voodoo Ranger Brewing Company. Obviously Ranger is killing the game so I'd be happy to see Bells success, but it seems like it is an example yet another brewery that you could depend on making great examples of a wide variety of styles get more and more narrowed down. At least Oberon and Two Hearted are damn good beers! Nice post!