The final week of the year saw quite a few unveilings here in the Midwest. The three I’m featuring this week are for very different reasons and include 1) entering the lager space without cannibalizing your brand, 2) pricing conflicts when you’re a venue half the time and taproom the “other half”, and 3) a new project to unite the women the the craft beer industry here in Chicago.
It's interesting that we've been conditioned to and accept paying a crazy mark-up for food and drink when it's an ancillary part of the experience of going to a game or concert but people seem outraged about paying a premium for the same beer at a taproom when it's basically the focus of the experience.
It's interesting that we've been conditioned to and accept paying a crazy mark-up for food and drink when it's an ancillary part of the experience of going to a game or concert but people seem outraged about paying a premium for the same beer at a taproom when it's basically the focus of the experience.
Thanks for the link, Doug :)