While attending my college roommate’s wedding at the Bronx Zoo in 2017, I was introduced to his friend named Chris McClellan, aka @thebrewenthusiast. Chris worked in Field Marketing for Guinness at the time, then went on to build out the Marketing function at Manhattan’s first craft brewery
I think in a world with disappearing physical menus, it’s becoming more and more common to walk up to a bar and scan the tap handles for the offerings. Of course, most breweries don’t have beer-specific tap handles like Rev, but it’s enough to force me to at least consider the taps I recognize (or don’t recognize) when I otherwise may not have.
Been fortunate enough to travel to London a few months ago and Edinburgh at the moment. Much of the beer here is cask. The cask pull handles are typically permanent fixtures without branding. However, they often have a space to insert a branded placard from the brewery. They seem interchangeable to be swapped out and plastic. Nothing that “grubby hands” would want to steal and probably cheaper to produce. This allows for branding on the “tap” handle without the problems. Could send a picture if this description isn’t clear.
I think in a world with disappearing physical menus, it’s becoming more and more common to walk up to a bar and scan the tap handles for the offerings. Of course, most breweries don’t have beer-specific tap handles like Rev, but it’s enough to force me to at least consider the taps I recognize (or don’t recognize) when I otherwise may not have.
Been fortunate enough to travel to London a few months ago and Edinburgh at the moment. Much of the beer here is cask. The cask pull handles are typically permanent fixtures without branding. However, they often have a space to insert a branded placard from the brewery. They seem interchangeable to be swapped out and plastic. Nothing that “grubby hands” would want to steal and probably cheaper to produce. This allows for branding on the “tap” handle without the problems. Could send a picture if this description isn’t clear.