Doug, one of the quesions I have had about relatively recent new categories like hard selzer, THC infused beverages, etc is whether there is the ability of a producer to stand out from competitors based on quality/talent. In beer, there are some brewers that are just incredibly talented at their craft and the brand's strength and customer loyalty is based in large part around that quality/talent. Do these new categories afford producers an opportunity to show off how good they are as "brewers" and separate themselves from other brands within these new categories?
So many of these are being made on contract right now, which is part of why they are so expensive because you have more hands in the cookie jar. I would say quality and trust are a massive objective going forward, but showing off the specific people is likely going to be more limited to craft breweries or other producers who own their own production. None of this is black and white though and I'm sure there will be exceptions. Great question though.
Doug, one of the quesions I have had about relatively recent new categories like hard selzer, THC infused beverages, etc is whether there is the ability of a producer to stand out from competitors based on quality/talent. In beer, there are some brewers that are just incredibly talented at their craft and the brand's strength and customer loyalty is based in large part around that quality/talent. Do these new categories afford producers an opportunity to show off how good they are as "brewers" and separate themselves from other brands within these new categories?
So many of these are being made on contract right now, which is part of why they are so expensive because you have more hands in the cookie jar. I would say quality and trust are a massive objective going forward, but showing off the specific people is likely going to be more limited to craft breweries or other producers who own their own production. None of this is black and white though and I'm sure there will be exceptions. Great question though.