Drinking culture is shifting as more consumers prioritize their health and wellness, whether through abstinence, destigmatizing the “sober curious” movement or the increase in moderation through practices such as “zebra-striping”. Concurrently, mocktails designed to mimic the complexity and flair of their boozy counterparts have skyrocketed in popularity. Many restaurants have jumped on this trend, offering intricate zero-proof cocktails to their menu to accommodate the growing demand for alcohol-free choices. An increasing number of diners, however, are questioning whether these beverages should come with a price tag nearly identical to cocktails. Defending these prices is a tall task, but the
Honestly, I came into this article thinking I was going to disagree with your take completely, but I see where you're coming from. I am just not sure average consumers are going to see it the same way. I can see expensive mocktails doing well at expensive restaurants, but for anything other than high-class fine dining establishments, it's still going to feel like a ripoff.
They most certainly aren't going to see it the same way, but the goal here is just for the Beer Crunchers reader to see it from the Devil's Advocate's point of view. That's the best I can do.
I don’t know. People in my circles are starting to call mocktails Snapple and pushing back on price. I’m not saying this is fair, but if we really do have a recession, I think the premium priced NA beverage could come under extra pressure.
That's why I wrote the article, because I agree that most people are pushing back on price. The Devil's Advocate does not accept easy assignments.
If we have a recession, which I've been hearing about since early 2022, then anything premium priced comes under extra pressure, not just NA beverages.
Honestly, I came into this article thinking I was going to disagree with your take completely, but I see where you're coming from. I am just not sure average consumers are going to see it the same way. I can see expensive mocktails doing well at expensive restaurants, but for anything other than high-class fine dining establishments, it's still going to feel like a ripoff.
They most certainly aren't going to see it the same way, but the goal here is just for the Beer Crunchers reader to see it from the Devil's Advocate's point of view. That's the best I can do.
I don’t know. People in my circles are starting to call mocktails Snapple and pushing back on price. I’m not saying this is fair, but if we really do have a recession, I think the premium priced NA beverage could come under extra pressure.
That's why I wrote the article, because I agree that most people are pushing back on price. The Devil's Advocate does not accept easy assignments.
If we have a recession, which I've been hearing about since early 2022, then anything premium priced comes under extra pressure, not just NA beverages.