It is assumed that mid strength beers are lower in calories and carbs that the typical 5% beers, true? If so, it would be a real trick to achieve the full body/flavor promise for beer appreciators.
I wonder if the diet benefits today wouldn't be as good a draw to this style as "staying sharp"? Though - I guess the folks at Miller (Phillip Morris) in 1975 showed us that "diet beer" is an oximoron - so, I guess staying sharp is just more attractive to beer drinkers to "keep your A1C on track..."
Great comment 🚨 I think this is also evolving as we speak. You have to start by looking at Miller 64 who began last Spring by changing the name to Miller Extra Light. From the get go, they kept the 64 on the box to make it look familiar to its regulars, knowing that by Fall they would remove it completely. I think this is because for the majority, this is about less alcohol, not a lesser drinking experience. To your point, that means adding back some calories for body and sweetness versus trying to keep those metrics on a sliding scale with ABV. Still less, just not proportionate to their higher ABV equivalent. This also helps each brand have more focus on their message, trying to be one thing, instead of multiple things depending on the consumer (diet beer vs low ABV).
It is assumed that mid strength beers are lower in calories and carbs that the typical 5% beers, true? If so, it would be a real trick to achieve the full body/flavor promise for beer appreciators.
I wonder if the diet benefits today wouldn't be as good a draw to this style as "staying sharp"? Though - I guess the folks at Miller (Phillip Morris) in 1975 showed us that "diet beer" is an oximoron - so, I guess staying sharp is just more attractive to beer drinkers to "keep your A1C on track..."
Great comment 🚨 I think this is also evolving as we speak. You have to start by looking at Miller 64 who began last Spring by changing the name to Miller Extra Light. From the get go, they kept the 64 on the box to make it look familiar to its regulars, knowing that by Fall they would remove it completely. I think this is because for the majority, this is about less alcohol, not a lesser drinking experience. To your point, that means adding back some calories for body and sweetness versus trying to keep those metrics on a sliding scale with ABV. Still less, just not proportionate to their higher ABV equivalent. This also helps each brand have more focus on their message, trying to be one thing, instead of multiple things depending on the consumer (diet beer vs low ABV).