India Pale Ales fueled the rise of the craft beer industry as we know it today, not terribly different from how “the Attitude Era” led by The Rock and Stone Cold Steve Austin built today’s version of professional wrestling. But just like when the WWE’s ratings slide due to lackluster storylines and depleted star power, IPA sales currently find themselves in a slump. On March 1st, I worked to bring these two art forms together by joining forces with Warrior Wrestling, an independent promotion, to put on an absolute spectacle of a show that nobody in attendance will forget. The entire build up toward the event, behind-the-scenes planning & logistics, and execution on the big night helped reframe how I’m going to look at IPA from here on out.
Doug, I really appreciate the line about the industry echo chamber around IPA. The style is far from dead, and lager has about a decade more "Year of the Lager" headlines before it catches up. Great perspective on the style that still pays the bills.
On the IPA tip...are the League of Heroes packs on pause, or gone for good? Saw Rev now has a different IPA mixed 12 pack, the Hero Variety Pack, for sale.
The local brewing/local wrestling cross-over promotion with brewing characters in the ring has been my fantasy marketing event for years! You've proved the concept! Bravo! 👏👏
Doug, I really appreciate the line about the industry echo chamber around IPA. The style is far from dead, and lager has about a decade more "Year of the Lager" headlines before it catches up. Great perspective on the style that still pays the bills.
Wonderful integrations and insights, Doug!
On the IPA tip...are the League of Heroes packs on pause, or gone for good? Saw Rev now has a different IPA mixed 12 pack, the Hero Variety Pack, for sale.
The local brewing/local wrestling cross-over promotion with brewing characters in the ring has been my fantasy marketing event for years! You've proved the concept! Bravo! 👏👏
Incredible insight Doug! You integrated wrestling vernacular seamlessly, in true "mark" fashion. I loved it. Congratulations on a great show as well.