Doug, I hope the pilsner continues to expand in the consumer's target of desire. Our brewery, has always focused on lagers and our Czech Pils is a year round staff favorite.
Starting today, with the annual release of our Anniversary German style pilsner, we'll have four different pilsners on tap with a keller version soon to appear. It's going to be interesting to see how sales flex out with such a variety.
We did a collaboration with Cohesion when our brewers met on a Czech industry funded trip to the Czech Republic. That trip plus this partnership with you is a very interesting approach to building the underlying market for Czech brewed products by encouraging American brewed pilsners of quality.
Dude, I am SO envious of your connection to Budvar. I was just in Czechia and reminded myself, again, why it is the best drinking country in the world (despite incredibly stiff competition from the UK, Belgium, their neighbors in Germany, and your hometown).
I really hope this partnership involves a trip to Ceske Budejovice to tour the brewery with the incredibly delightful Adam Brôz. It is one of the best tours on the planet.
I can totally see the general population grown tired of the thousands of IPAs available across the nation. The Czech-style lager is an easy shift with that familiar flavor profile that has possible gathered some dust in the recesses of our memory! Hats off to you on another great article Doug! #yearofthelager
My love affair with Czech lager began while visiting my brother-in-law while he lived in Prague. We could walk a few blocks to the bar down the street and fill up whatever vessel we had (often an empty 2-liter pop bottle) with unfiltered lager to take back home. There was just something so refreshing about enjoying world class beer in a completely unpretentious way.
Doug, I hope the pilsner continues to expand in the consumer's target of desire. Our brewery, has always focused on lagers and our Czech Pils is a year round staff favorite.
Starting today, with the annual release of our Anniversary German style pilsner, we'll have four different pilsners on tap with a keller version soon to appear. It's going to be interesting to see how sales flex out with such a variety.
We did a collaboration with Cohesion when our brewers met on a Czech industry funded trip to the Czech Republic. That trip plus this partnership with you is a very interesting approach to building the underlying market for Czech brewed products by encouraging American brewed pilsners of quality.
What's next?
Dude, I am SO envious of your connection to Budvar. I was just in Czechia and reminded myself, again, why it is the best drinking country in the world (despite incredibly stiff competition from the UK, Belgium, their neighbors in Germany, and your hometown).
I really hope this partnership involves a trip to Ceske Budejovice to tour the brewery with the incredibly delightful Adam Brôz. It is one of the best tours on the planet.
As Ashleigh Carter says, "Lager is on a 400-yr winning streak".
There are so many great lager brewers around the country these days.
I can totally see the general population grown tired of the thousands of IPAs available across the nation. The Czech-style lager is an easy shift with that familiar flavor profile that has possible gathered some dust in the recesses of our memory! Hats off to you on another great article Doug! #yearofthelager
Cheers, Salud, Skål, Na zdraví & Prrrrrrost!!
Na zdraví!
My love affair with Czech lager began while visiting my brother-in-law while he lived in Prague. We could walk a few blocks to the bar down the street and fill up whatever vessel we had (often an empty 2-liter pop bottle) with unfiltered lager to take back home. There was just something so refreshing about enjoying world class beer in a completely unpretentious way.
I can’t wait to see more from this partnership!
I am so ready for this!