In a game of Limbo, the stick starts high, with most entrants able to get off to a successful start, with plenty of room to work and easy wins to get started.
I’m your age group as well with kids to truck around and a to do list. Low ABV definitely would appeal to me - if they tasted great and there was a variety of styles. Sometimes I feel like in the new format, N/A, seltzer, kaboucha, tea, THC discussion the importance of superior taste gets lost. If there is an ability of a brewer to differentiate themselves and their brand around superior taste, the consumer will follow.
The British I believe have a history of low ABV milds and porters? Seems like there is definite precedent.
Agreed. The tough part is that those malt-forward UK styles really help make up for the backbone of alcohol from a flavor standpoint, but are really undesirable in the US in any mainstream sense. In fact, I don't think they're even selling that well in the UK compared to 10 years ago and before. I think in the US, we need to figure out how to make Lager / Pale Ale / IPA at those strengths taste good, which maybe some of these guys have. I'm about to get to taste them.
This is a great post.
I’m your age group as well with kids to truck around and a to do list. Low ABV definitely would appeal to me - if they tasted great and there was a variety of styles. Sometimes I feel like in the new format, N/A, seltzer, kaboucha, tea, THC discussion the importance of superior taste gets lost. If there is an ability of a brewer to differentiate themselves and their brand around superior taste, the consumer will follow.
The British I believe have a history of low ABV milds and porters? Seems like there is definite precedent.
Agreed. The tough part is that those malt-forward UK styles really help make up for the backbone of alcohol from a flavor standpoint, but are really undesirable in the US in any mainstream sense. In fact, I don't think they're even selling that well in the UK compared to 10 years ago and before. I think in the US, we need to figure out how to make Lager / Pale Ale / IPA at those strengths taste good, which maybe some of these guys have. I'm about to get to taste them.
Can we meet half way with a 2.9 dark lager or stout? 🙃